While online raffles are not an innovative concept, CFC believes that by providing several up front services and a focal point from which certain one of kind type items can be auctioned off for charity, that CFC not only adds value to the process but it also provides a catalyst to increase such charitable activity. CFC's Online Auctions are designed to provide celebrities with an easy means of donating auction type items for charity. The Celebrity simply donates the item to CFC along with the name of the charity(s) he or she wishes the proceeds to benefit. After authenticating the item with the celebrity, CFC first generates a certificate of authenticity and then deals with all of the background requirements including obtaining a certified appraisal and issuing the necessary tax documentation so that the celebrity can claim any tax deduction to which he or she may be entitled.

Once the background work has been completed, CFC then showcases the item on CFC's website, as well as advertising it in other media. When someone wishes to bid on the item, a link from CFC's website connects the bidder to the relative page on eBay's website, where the bidder can register, if necessary, and place his or her bid. Once the auction is completed, CFC collects payment and distributes the funds as necessary. From the net proceeds of the raffle, CFC retains 10% for its own charitable work and donates the remaining funds to the charity(s) designated by the celebrity who donated the item.