In November of 1997, after researching various options, Mr. Daskalakis, under the auspices of the National Heritage Foundation, founded the Celebrities For Charity Foundation. The Foundation's two primary goals were, and still are, as follows: 1. to provide celebrities with advice and a forum from which they could fulfill both their own philanthropic aspirations as well as the many charitable demands placed upon them by others, and 2. to provide assistance to the many small charities who, lacking the constituency and access, are rarely able garner the support of celebrities. In the beginning, Mr. Daskalakis utilized the sports related events that his firm produced for others to raise funds for CFC. These funds were used to purchase various types of sports memorabilia, which he then had his clients and friends autograph. In doing so, he was able to significantly increase, often more than a hundred times, the original value of these items. A hockey puck or baseball purchased for a couple of dollars could now be worth over $100, a $1.25 photo could be worth as much as $135, a $25 hockey stick or baseball bat could be worth approximately $225, and a $175 team jersey could be worth as much as $550. CFC then donated these items to charities for them to auction or raffle off in conjunction with their own fundraising efforts. And because the celebrities could now sit down and in a couple of hours sign a few hundred items, they could support more charities than ever before.